Building Brand Authority and Driving Traffic
Two of the most important functions of Marketing are Building Brand Authority and Driving Traffic. Brand authority is built by opinions and respect. When we win people over to the opinion that you know what you are talking about in your field then they trust you. As they trust you and see that you fulfill your word, they respect you. So building brand authority is about trust won and fulfilled, through belief and action – their belief in you and your action to justify that belief.
Before brand authority can be built with the visitor there must be a visitor at all. Your marketing must drive traffic to your site. Unfortunately, it is a bit of a vicious circle. To drive traffic to your site through Google Search Engine without paid ads you must develop brand authority in Google’s eyes. This authority raises you up in the Search Engine Rankings (SER’s). Now we are getting into SEO (Search Engine Optimization).
Many business professionals can say the phrases Building Brand Authority and Driving Traffic and use them correctly in a sentence, but they have no clue how to make them happen. You must hire a marketing professional who understands the nuances when developing the marketing plan and putting it into action.